Your Boots on the Ground in Jalisco

We bridge the gap between North American commercial procurement standards and Mexico's finest craftsmanship. Based in the heart of Jalisco's artisan region, we provide corporate buyers, hospitality developers, and interior designers with on-site quality control, technical supplier auditing, and seamless logistics coordination.

Meet the People Behind TrueSourceMX

José Luis Tinajero

Gerardo Herrero

More than 50 years of combined experience helping manufacturers, retailers and importers source quality products from Mexico.

Our combined expertise in manufacturing, logistics and supplier development gives our clients local knowledge with international business standards,  and one strong supplier network in Western Mexico.

Our role is straightforward:

  • Identify reliable manufacturers.
  • Reduce sourcing risks.
  • Improve supplier communication.
  • Monitor production progress.
  • Provide photo and video updates.
  • Help buyers make informed purchasing decisions.

We believe successful sourcing is built on trust, long-term relationships and honest communication—to finding the greatest value.

Senior Manufacturing & Artisan Development Advisor

I have spent more than 34 years working with artisan workshops and manufacturers throughout Guadalajara, Tlaquepaque and Tonalá, Mexico's most recognized centers for handcrafted furniture and decorative products.

My network of trusted craftsmen allows me to identify reliable suppliers, custom manufacturing capabilities, and unique products that many international buyers would never discover on their own.

I also fully coordinate seamless production, rigorous follow-up, sample development, and export logistics—including LTL and FTL cargo consolidation to the United States and Canada.

My greatest strength is knowing not only where to buy, but which workshop can truly deliver under commercial pressure.

 

Founder | Mexico Purchasing Representative

International sourcing is not about finding suppliers. It's about finding suppliers you can trust.

For more than 30 years, I have worked from both sides of the international supply chain—as a manufacturer exporting to the United States and as a purchasing professional at Hewlett Packard and manager at Motorola, responsible for selecting, negotiating, and developing suppliers.

For 15 years, I owned and operated a furniture manufacturing company in Mexico, exporting wrought iron and marble furniture directly to retailers, wholesalers, and the hospitality industry across the United States.

I believe long-term business relationships are built on transparency, integrity, and keeping commitments. Those principles continue to guide every supplier relationship and every client I work with.